Yellow Breeze

I am passionate about creating meaningful, potentially world-changing user experiences and making the ever-growing digital world a more people-friendly place.

Where I’ve Been

After graduating from Purdue University with a B.S. in Computer Graphics Technology, I went to work at Starkmedia. While there, I led the design and development of websites and e-mail campaigns for clients in a variety of industries. I was engaged in every part of the development process: client management, user research, prototyping, interface design, production and analytics measurement.

Where I’m Going

There is no guidebook about how to become a thought leader in an emerging field. But I am determined to find a way to become one.

I am currently pursuing a M.S. degree in Information at the University of Michigan School of Information. My specializations include Human Computer Interaction and Incentive Centered Design. My design approach focuses on user-research and contextual inquiry to dig deep for the best, most profitable design solutions. I am particularly interested in how mobile devices and digital services will become increasingly integrated into our daily tasks and how this can improve our lives rather than merely “add to the noise.”

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Coursework

• Contextual Inquiry
• Interface & Interaction Design
• Persona & Scenario Development
• Comparative & Heuristic Analysis
• User Testing
• Game Theory & Mechanism Design
• Statistical Analysis
• E-Commerce
• Online Communities

Expertise

• Sketching & Wireframing
• E-mail Marketing & Analytics
• Flash Animation
• Object-Oriented Programming
• Project Management
• XHTML & CSS

Interests

• Business & Entrepreneurship
• Service Design
• Mobile Devices
• Accessibility
• Data Visualization
• Photography
• Typography
• Changing the world through design innovation
• And more...